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Sunday, October 16, 2011

Phoneography ..part two

My brother has an auto body shop and a tool chest taller than me. I asked him why he needed two drawers of screwdrivers to which he replied that each one does a different job. At my level of mechanics, I have only two. On his level, he has them and calls on each to do a  different job. 

Photography has become that way too. At one time only the large format to today's ever growing selection of camera types, we achieve different looks with different approaches that each one delivers.  Some help to direct our vision, some change our tactics and some free us. Large formats bring us to those pensive moments, a slower attention to detail and deliberate compostions... 35 to speed of subjects and our reactions with variety of views, plastic cameras to whimsical haphazard moments sometimes happy accidents. Like my brother's screwdrivers, each does a different job and often, with it in hand we search and focus for just those. 

Ahumada Enrique sees his path with "Menage a Trois" or the square of three...

which turned not only into a series but an App for the Iphone/Ipad that creates its layout design.

In his words..." this is a series is a result of an extreme sense of joy that I experience in the magic alignment of three elements: my eye, my Iphone camera, and my subjects"

Smart phones seem to have a spontaneity and public acceptance that other formats don't. In a crowd, on the street, in buildings, lifting a smart phone doesn't draw the attention that lifting your 35mm does. It has become almost unnoticed, a normal, unquestioned part of today's life, allowing reaction without hesitation to what we see. In view of all that is happening on the global changes in governments and movements, it has become a strong tool that through its freedom of visual capture, changes the world like no other camera before it. In time as it continues to develop, it becomes its own art form and in the world of electronic media, internet, Ipads, Smarter phones and whatever else comes, takes its place as a tool for advertising.